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Thursday, April 7, 2011

DESIGNER WATCH: Rachel Roy

Beauty? Check! Talent? Check! Effortless style and sensibility? Check! What is there not to love about Rachel Roy?
The California native first came onto the scene in 2004 when she launched her namesake brand Rachel Roy. The fashion community at large embraced Roy from the very beginning landing her editorial acclaim in publications such as Vogue, Harper's Bazaar, Elle, W and Vanity Fair. Let's take a look at the journey that led her to unprecedented success.
The pretty face attended college in Washington, DC before moving to New York where she interned for Rocawear when it was still in its infancy. At Rocawear she had the opportunity to lend her skills to every department. You name it, she did it. They quickly took notice and employed Roy as Creative Director for the brand, overseeing all the design departments and seven licensees. From intern to director, Roy followed the road less travelled : "My biggest influences are strong, creative women that chart their own path, lead their own lives and drive the course of history."
Speaking of strong women, in 2007 the mother/ entrepreneur was invited to be a guest on the Oprah Winfrey show. This affirmed her as an established player in the fashion biz. Her continued design prowess lead her to create a joint venture with Jones Apparel Group in 2008. This allowed her to expand RR's wholesale business and create a diffusion line Rachel Rachel Roy. With clients such as Michelle Obama, Iman, Kate Hudson, Eva Mendes and Sharon Stone, Roy is definitely a force to be reckoned with.
Love,
XoxO Kelie

Just a thought...

"For beautiful eyes, look for the good in other; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone."

- Audrey Hepburn