Feel good shopping: Celebrity moms turned designers

This month, celebrity moms joined forces with Lilly Pulitzer to create a swimwear collection for women and children to raise awareness and funds for the Epidermolysis Bullosa skin disease. Some of you might remember the UK documentary : The Boy Whose Skin Fell Off about the life and death of Jonny Kennedy (November 1966- September 2003) who died from Skin cancer caused by EB. "Epidermolysis Bullosa (EB) is an illness that causes the skin to be fragile. Because the skin is so fragile, it can be easily injured, causing painful blisters to form. These blisters can cause serious problems if they become infected. Some people with EB have a mild form of the disease with few blisters. For others, there may be many blisters on the skin. Some people develop blisters inside the body - in places such as the mouth, stomach, esophagus , bladder, and elsewhere. Anyone can have EB. Generally, the symptoms first appear in babies or toddlers." - National Institute of Arthritis and Musculoskeletal and Skin Diseases

Gwyneth Paltrow designed this printed tricot bikini.

Ten percent of the sales will be donated to the Epidermolysis Bullosa Medical Research Foundation which benefits children with the skin disease.