I have made some great purchases on ruelala.com. I love their boutiques, wide selection and prices. But I love them even more now because of an email they sent me yesterday. And it read like this:
Rue La La joins the rest of the world in grieving the tremendous losses to the people of Haiti. Out of respect for those who have lost loved ones, their shelter, and life's basic necessities in this tragedy, we cannot stand by while relief efforts are underway without taking action. We are halting our Boutiques from now until Saturday at 8AM ET. We ask that instead you take this time - as we are - to make a donation to the American Red Cross Haiti Relief and Development Effort.
"The losses that have been suffered in Haiti are nothing less than devastating, and responding to a disaster of this magnitude will require every element of our national capacity," President Obama has said. We hope in some small way that we can have an impact in the midst of this devastation.
Ben Fischman, CEO
Their concern with this tragedy makes me want to shop their boutiques even more. It feels good to know that they care more about what's going on in Haiti than their profits. Kudos Ruelala.